`` Postmodernism Or The Cultural Logic Of Late Capitalism...

Fredric Jameson is admired as a standout amongst the most imperative and persuasive artistic and social pundit and theoretician in the Marxist convention of the English speaking world. In his work â€Å"Postmodernism or the Cultural Logic of Late Capitalism† Jameson endeavors to portray the way of social creation in the second half of the twentieth century, the period of late capitalism, and to recognize it from different manifestations of social generation of going before capitalist periods. A generous part of Jameson’s â€Å"Postmodernism or the Cultural Logic of Late Capitalism† is committed to differential investigation of masterpieces and building design from what Jameson terms â€Å"high innovation† and postmodern works. He describes the postmodern mode of generation as a â€Å"social prevailing† in the wake of ideas like â€Å"depthlessness† or the concealment of depth, the fading of influence and pastiche, terms which as per Jameson i dentify with the postmodern type of production and experience. The idea of postmodernism quickly raises the issue of periodization, involved by the prefix â€Å"post-† doled out to the time of modernism. What was the starting point of modernism and when did it end? Is it safe to say that it is conceivable to define clear boundaries between modernism and postmodernism? Jameson accepts that it is conceivable to discuss social modes with in a characterized course of events. In any case, he limits his periodization of postmodernism to the unbinding idea of socialShow MoreRelatedRelationship between Postmodernism and Post colonialism1048 Words   |  5 PagesPostmodernism has been described as a new version of Western cultural imperialism. 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The concept of posthumanismRead MoreHistorical Developments And Social Changes Essay1295 Words   |  6 Pagesdebates considering the fact that this very term invokes the complex relationship between the state and market economy. Considering the gradual dissolution of the welfare state in the postmodern era, the problematic relationship between welfare and capitalism remains central to theoretical frameworks grappling to come to terms with the postmodern turn. Out of the three theoretical frameworks in question, liberalism was and is still is particularly invested in the idea of the welfare state.Indeed, itRead MoreEssay on Postmodern condition780 Words   |  4 Pagesï » ¿ 1. What is meant by the ‘postmodern condition’?    Postmodernism can be called â€Å"a condition of contemporary culture†, it is a modern movement which is strong, ambiguous, very popular and controversial. However, it is very difficult to explain the term because there is no full clarity what the term really means. As one can read in The Condition of Postmodernity it is â€Å"a mine-field of conflicting notions† and â€Å"a battleground of conflicting opinions and political forces†. There are so many interpretationsRead MoreContemporary Art And Artistic Practices1465 Words   |  6 Pageshistory. In this sense, the turning point of l art pour l art is an affirmation of art as an end in itself, and does not as a means to serve other purposes (scientific, moral, political or economic), because it should only responds its internal logic, relatively free from normative interference. It is therefore an idea linked directly to modernity and especially to the modern definition of art, which constitutes itself as â₠¬Å"a world apart, subject to its own laws,† a sphere removed from the regulatoryRead MoreModernism And Postmodernism1207 Words   |  5 PagesDictionary, Millard, 1763). It is the radical movement away from the past in search of new styles of expression. It refers to a reforming movement away from the traditional forms in various fields like architecture, art, music, and literature during the late 19th century and the early 20th century. The poet Ezra Pound perfectly expresses the soul of modernism in his famous phrase â€Å"Make it new!† (Pound, Ezra, Make it New, Essays, London, 1935). Modernism later gave way to post-modernist movements as a reactionRead MorePostmodern Graphic Designer: Paula Scher1528 Words   |  7 PagesAs stated by Jonathan M. Woodham, postmodernism came to be seen as a term which usefully embraced those characteristics - such as eclecticism, ornamentation, kitsch, wit, and irony - which most typified the diversity of contemporary culture in a pluralist society. During the modernist era, designers hoped to reveal the fundamentals of art. Woodhams Twentieth Century Design puts forward that the modernists saw themselves as the creators of a machine age aesthetic truly redolent of the twentiethRead MoreModernism And Modernism : Postmodernism And Postmodernism1632 Words   |  7 PagesModernism is what most people describe as what came before postmodernism. For this essay I will first be looking at what the meaning of modernism and postmodernism is and I will also be looking at the different factors of both modernism and postmodernism and why modernism has declined and has been rejected. I will also be researching on how modernism and postmodernism started and why it started and for this I will be looking at different characteristic of both modernism and post modernism and compareRead MoreA Critical Analysis of Homi K. Bhabhas How Newness Enters The World: Postmodern space, postcolonial times and the trials of cultural tran slation1610 Words   |  7 PagesRachit Anand Professor Subarno Chattarji Department of English, University of Delhi 13-10-2013 A Critical Analysis of Homi K. Bhabhas How Newness Enters The World: Postmodern space, postcolonial times and the trials of cultural translation The Indian theorist Homi K. Bhabha shifted the limelight from the binary1 of the colonizer and the colonized to the liminal spaces in-between in the domain of Postcolonial studies. In Difference, Discrimination, and the Discourse of Colonialism, he stated,

The Relationship Between Ussr And The United States Essay

In October 1962, the USSR and the United States of America were on the brink of a nuclear war that had devastating implications on a global scale. In the aftermath of the Second World War, both the USSR and the U.S. found themselves in a power struggle to become the prominent world super power. Subsequently, both states became involved in an ever evolving ‘arms race’ which saw an antagonistic approach towards defence and security measures. The reason for choosing this topic to research is that I am profoundly interested in global politics and interactions between states. The Cuban Missile Crisis brought the world to a standstill as they waited for potentially catastrophic repercussions as the consequence of two very dissimilar states clashing. At the centre of all this was President John F. Kennedy who is a leader that I deeply admire and one who fronted up to the challenges put before him and came out better as a result, engraining his legacy in the history books. In th is research essay I intend to analyse and discuss the relationship between the USSR and the U.S. throughout the Cold War period, the build up to the Cuban Missile Crisis and ensuing tensions surrounding it. Whilst doing so, I will also look at President John F. Kennedy’s decision making throughout this period and the consequences of these decisions, in particular, his decision to blockade Cuba. In January 1961, the U.S. government severed diplomatic relations with Cuba and stepped up its preparations for anShow MoreRelatedCurrent Events And U.s. Diplomacy1412 Words   |  6 Pages Current Events and U.S. Diplomacy Abu M. Shahjahan Strayer University POL 300 – International Problems Dr. Angela Agboli-Esedebe December 6, 2015 â€Æ' Current Events and U.S. Diplomacy Over time the United States has had many different presidents, each serving one or two terms in office and that same tradition still continues today. Once elected the president spends the majority of his time in the White House with his family while serving the people of his country, and when his presidency isRead MoreComparing The 1971 White Paper On Defence And The 2008 Canada First Defence Strategy990 Words   |  4 Pageswith the United States, and finally to contribute to international security. Furthermore, both papers emphasize on the importance of defence policy in achieving foreign policy objectives. Global Strategic Environment When assessing the global strategic environment, the major changes between 1971 and now is the types of perceived threats to national and international security. In 1971, when the White Paper on Defence was released, the world was dominated by the United States and the USSR, and thereRead MoreThe Strategic Defence Initiative Within The Cold War Essay1147 Words   |  5 PagesThe Cold War was an ideological war primarily between the United States and the Soviet Union (1945-1991). There were several major flashpoints within the war, such as the concept of Mutually Assured Destruction (M.A.D), the Strategic Defence Initiative (S.D.I), the Cuban Missile Crisis, the Vietnam War, the Korean War, the Berlin Blockade and the defiance of the USSR. This essay will discuss the significance the Strategic Defence Initiative within the Cold War. Contrary to the mainstream idea thatRead MoreThe United States And West Berlin968 Words   |  4 PagesOn the 26th of June 1963, United States president John F. Kennedy delivered a speech to the citizens of West Berlin. The aim of this speech was to assert the United States’ support for West Germany and to boost the morale of its citizens. Kennedy’s words â€Å"Ich Bin Ein Berliner† have since become the title of his infamous speech. This speech provides insight into the relationship between the United States and West Germany and this will be explored in this response. This response will also analyse theRead MoreCommunism : A Economic System921 Words   |  4 Pagestheir rights. Communism not only impacted the countries that were governed by communist parties, but it also impacted the world. Communism impacted United States foreign and domestic policy, African Americans’ relationship with the U.S government, and previous colonized countries views of capitalism. Communism had a major effect on the United States of American foreign policy. The threat of Communism is spreading through the world frighten U.S government officials. The U.S fear of Communism spreadingRead MoreWorld Revolution Vs. Soviet Policy1388 Words   |  6 Pages Initially the need for a world revolution dominated Bolshevik ideals to such an extent that foreign policy in the USSR (Union of Soviet Socialist Republics) was regarded as unnecessary. Soviet Policy was dominated by conflicting ideologies; the Marxist ideological view, and the Commissariat’s traditional policy theory. By co-operating with both mindsets, the Communist International, or Comintern, was created in order to work towards global revolution. In 1922, under the control of Vladimir LeninRead MoreWhy Russia Lost the Space Race The feud between the United States of America (USA) and the Union1500 Words   |  6 PagesWhy Russia Lost the Space Race The feud between the United States of America (USA) and the Union of Soviet Socialist Republics (USSR) lasted from the end of World War II until the fall of the Soviet Union in 1991. The fuel that powered their feud was the desire to be the greater superpower. After World War II ended, the USSR gained control of Eastern Germany. On the night of August 13, 1961, a wall was constructed that divided the already separate East and West Berlin. This wall would becomeRead MoreHistorical Timeline Of East West Relationship Essay1372 Words   |  6 PagesHistorical Timeline of East-West Relationship Post World War II Having formed an alliance of convenience for the purpose of defeating their common axis enemy led by Hitler of Germany, the climate of distrust between the United Socialist Soviet Republics (USSR) and the west led by the United States of America (USA) still continued after the world war. Prior to the world war two, there were tensions between the USSR and the USA over the refusal of the Americans to recognize the government of the BolshevikRead MoreThe Cold War And The Soviet War845 Words   |  4 PagesThe reason the Cold War was called the Cold War is because there were no physical battles with weapons, tanks, or even artillery, it was a war between capitalism vs. communism, democracy vs. dictatorship. This War actually started when Stalin of the USSR had a conference during the end of WWII who promised the American president, FDR, that he would allow there to be elections, democratic elections, in the Eastern part of Europe which had the soviet dominance. But in the year of 1945, in the PotsdamRead MoreThe Cold War Between The United States And The Soviet Union1654 Words   |  7 Pagescontroversial topics among historians is the origins of the Cold War between the United States and the Soviet Union (USSR). The war began in 1947 right after the end of World War II and lasted until 1991. This war was more of a time period of competition among powers, than an actual war, which lasted 44 years. They faced problems of ideologies of free-market capitalistic America versing communistic Russia, geopolitics, and an economic struggle between two former World War II allies. Historians have long argued

ACC620 Contemporary Issues in Accounting †MyAssignmenthelp.com

Question: Discuss about the ACC620 Contemporary Issues in Accounting. Answer: Literature Review - Summary From the literature review, it could be summarized that agency theory entails the detection of prospect uncertainties, which are created due to distinguishes between the goal of agent and principle. CPD organization provides data to decline the carbon emission rates. As per the renowned research scholar, the organization could reduce the carbon emission rates by setting the target. It is highly correlated with the organizational performance (Blanco, Caro, and Corbett, 2016). By setting the targets, a company could try to decline the emission rate. As per the agency theory, the agent is the company, which shows extensive engagement with the principal. In this context, CPD is acted as an agent, which is more likely to get more advantages in terms of incentives. An organization deals with declining greenhouse gas emission of other company as much as possible. Furthermore, the company could try to overcome the risks, which are related to climate alterations as an effect of these emission s (Depoers, Jeanjean, and Jrme, 2016). The market of the corporation is appropriate as it entails the diverse working culture in the form of agent i.e. CPD. The main role of this agent is to regulate the other organization to protect the environmental concern in an organized trend. It could be also summarized that this regulatory governance also supports themanagement system of other corporation to implement the strategy for reducing the emission rates and accomplish the target, which is predetermined bymanagement (Doda, et. al., 2016). Conceptual Model: The above conceptual model shows that there are two variable named independent and dependent variable. In this way, the independent variable is CPD data and the dependent variable is carbon emission rate of other company. This model is also supported by the agency theory, which describes that CPD act as an agent and other company is considered as principal. As a result, it indicates that CPD identifies the data to decline the carbon emission rate of other company (Friedlingstein, et. al., 2014). Hypotheses The following hypotheses will be used to accomplish the aim and objectives of research: H0: There is no significant relationship between CPD data and carbon Emission rate of other company H1: There is a significant relationship between CPD data and carbon Emission rate of other company Proxy Measures for Theoretical Constructs Theoretical Construct Proxy measure Dependent (DV), Independent (IV), or Control Variable (CV) Source Agency theory Efficient Market Hypothesis (EMH) Carbon emission rate (DV) and CPD data (IV) (Howard-Grenville, et. al., 2014). (Raupach, et. al., 2014). Tracking climate change performance measures/KPIs integration of financial and climate change managementinformation systems Carbon emission rate (DV) and CPD data (IV) (Friedlingstein, et. al., 2014). Monitoring compliances with climate change policy and regulation Carbon footprint calculation Carbon emission rate (DV) and CPD data (IV) (Doda, et. al., 2016). The above table shows that agency theory will be constructed to identify the contemporary accounting issues like carbon emission rate. The dependent variable is carbon emission rate and the independent variable is CPD data. It shows that carbon emission rate is depending on the data of CPD Company, UK (Lee and Vachon, 2016). There are certain sources are used to get reliable and valid information regarding research concern named journal article, books and online websites. Research Method: Philosophy and Approach The positivism philosophy will be selected to use the real data regarding research concern. This philosophy will be also chosen due to objective nature of the research issue i.e. role of CPD data to address the carbon emission rate. Along with this, deductive research approach will be used to test the hypothesis and formulate a theory for this research. This approach will be also selected due to its relevancy with positivism philosophy. Data Collection Method At the same time, both primary and secondary data collection method will be used to collect the information regarding research issue. In this way, primary data will be collected via survey through questionnaire whereas secondary data will be collected from books, journal articles, company report and online publication. Further, primary data would be beneficial to gather the new and first-hand information about research concern while secondary data would be effective to get the authentic information in less time. Research Design For this research, mixed research design will be used to attain the research objective. This research design will be chosen due to containing the characteristics of both qualitative and quantitative research design. In this way, qualitative research design will be used to gather the theoretical information regarding the role of CDP data to decline the carbon emission rate. As well as, quantitative research design will be implemented to collect the information about research concern via survey through a questionnaire. It would be beneficial to attain the research objective in a given time period. Sampling Method Furthermore, probability sampling method will be used to choose the sample from a large number of populations on a random basis. Under this method, simple random sampling method will be implemented to select the employees from targeted population. This method will be used to decline the possibilities of biases from survey through a questionnaire. With the intention of conducting the survey through a questionnaire, 40 employees of CPD organization will be selected as a sample size from the different geographical location of UK. Time plan Time plan is used as a blueprint to complete the investigation in a chronological manner. It depicts the distinct activities, which would be used to attain the main aim and objectives in specified time duration (Ripple, et. al., 2014). The following research plan would be used to complete the research: Table 1: Time plan for investigation The given chart depicts the graphical representation regarding action plan. It is implemented to define how the research practices would be attained step by step. The following table shows the action plan for this research: From the above table, it could be discussed that data gathering process and findings of research would take more time as compared to other activities, which will be performed during the research. References: Blanco, C., Caro, F., and Corbett, C. J. (2016) The state of supply chain carbon footprinting: analysis of CDP disclosures by US firms, Journal of Cleaner Production, 135, pp. 1189-1197. Depoers, F., Jeanjean, T., and Jrme, T. (2016) Voluntary disclosure of greenhouse gas emissions: Contrasting the carbon disclosure project and corporate reports, Journal of Business Ethics, 134(3), pp. 445-461. Doda, B., Gennaioli, C., Gouldson, A., Grover, D., and Sullivan, R. (2016) Are corporate carbonmanagement practices reducing corporate carbon emissions, Corporate Social Responsibility and Environmental Management, 23(5), pp. 257-270. Friedlingstein, P., Andrew, R. M., Rogelj, J., Peters, G. P., Canadell, J. G., Knutti, R., ... and Le Qur, C. (2014) Persistent growth of CO2 emissions and implications for reaching climate targets, Nature Geoscience, 7(10), P. 709. Howard-Grenville, J., Buckle, S. J., Hoskins, B. J., and George, G. (2014) Climate change and management. c, 57(3), pp. 615-623. Raupach, M. R., Davis, S. J., Peters, G. P., Andrew, R. M., Canadell, J. G., Ciais, P., ... and Le Quere, C. (2014) Sharing a quota on cumulative carbon emissions, Nature Climate Change, 4(10), P. 873. Lee, K. H., and Vachon, S. (2016) Carbon Management in the Supply Network: Measurement and Reporting. In Business Value and Sustainability (pp. 135-170). UK: Palgrave Macmillan. Ripple, W. J., Smith, P., Haberl, H., Montzka, S. A., McAlpine, C., and Boucher, D. H. (2014) Ruminants, climate change, and climate policy, Nature Climate Change, 4(1), pp. 2-5.

Refugees and Asylum Seekers in Australia

Introduction Refugees are people who run away from their countries to seek peace in foreign states because of natural or manufactured causes. Natural causes include catastrophes such as floods, plaques and earthquakes while manufactured causes are mainly civil wars and political unrests. These factors make individuals to seek secure places in foreign nations.Advertising We will write a custom essay sample on Refugees and Asylum Seekers in Australia specifically for you for only $16.05 $11/page Learn More Australia is one of the worst hit states by the refugee problem mainly because of its strategic position. Most refugees from Middle East and Western Europe find the country to be convenient as far as safety is concerned. Australians on the other side find refugees and asylum seekers to be people who destabilize security and economic growth. This has led to publication of many materials analyzing the situation. Recently, the debate has taken a centre stag e in both government and media. Sharon Pickering, Common Sense and Original Deviancy: News Discourse and Asylum Seekers in Australia The writer examines the issues facing refugees and asylum seekers in Australia. Refugees have been referred to as deviants in most instances, especially by the media and politicians. Labeling of refugees as deviants, have led to creation of mandatory detention centers for the new arrivals of unauthorized persons. The courts have offered some challenges to the policy and practices of immigration laws. The laws serve to further limit resort to administrative or judicial review for adverse determination decisions (Pickering 170-171). Australia’s cultural ties with Europe and North America cause the situation. They find Arabic culture to be incompatible with theirs hence making them uncomfortable with refugees. From 1997 to 1999, the administrators had busy time monitoring asylum seekers and refugees in Australia. Immigration and asylum is a federal concern, the political system in place led by Howard’s Liberal Coalition government ruled federally. The agreement was reached where the history of bipartisan (consensus) dominated the government institutions. (Pickering 171) The immigrants are viewed as a threat to national security; the claims have contributed to validation and invocation of repressive state responses. The refugees caught arriving in the state on boats is treated as intruders and they are subjected to harsh punishment by law. Some segments of society suggest that Australian government should set aside a few thousand places in annual refugee intake to be sold to the highest bidders. They further claim that refugees pay crime syndicates to bring them to Australia illegally and to instruct them in the most effective ways of taking advantage of comparatively liberal immigration and welfare programs (Pickering 179).Advertising Looking for essay on government? Let's see if we can help you! Get your first pa per with 15% OFF Learn More The statuses of genuine refugees are determined by social harmony, national interests and integration rather than the problem causing the refugees to fly from their original places. People endowed with resources to invest and presumed to be law abiders are treated differently. They might have run away from their states because of natural factors and for that case they should be refugees but their statuses are elevated because of their wealth. (Pickering 179-180) Goode Eric and Nachman Ben-Yehuda, Moral Panics: The Social Construction of Deviance The writer starts his argument by stating that societies are sometimes faced with unnecessary panic. Members of society believe that behaviors of specific members are problematic. The evil doers wound the substance and fabric of the social body. The members of society turn up in large numbers to condemn the evil actions, this leads to a crisis in the society since evil behaviors are common to all members of society (Knudsen 89). The conflicts are a threat to the well being, basic values and interests of the society. Deviance is associated to foreigners; the feeling of substantial section of society is that refugees pose a threat to the society and to the moral order. Consequently, something must be done to check this (Goode and Nachman 31). The writer cautions that we should be careful and try to avoid hoc explanations of assuming before head that collective and social stress must automatically be present for moral panics to break out (Goode and Nachman 32). All societies suffer from stress and it will be negative for government institutions to blame one race or ethnic group for prevalent social problems such as crime. Even without foreigners, these problems would be witnessed. Political Institutions The Judiciary The role of judiciary is to arbitrate on cases that face society from to time. It should not apply double standards in interpreting the constitution. All issues should be treated equally since crime is a personal problem. Criminals should not be associated to their ethnic groups or races, everyone should be judged independently. Both refugees and hosts break the law only that hosts are taken to approved schools for behavior correction while foreigners are taken to prisons. The judiciary needs to advice the government on the best ways possible about class divisions. The Australian society is differentiated in terms of race and ethnicity. Some races are superior to others, which have complicated security in the country. The judiciary should come to the reality of believing that a suspect is innocent unless proven guilty. The police therefore should not harass foreigners instead but they should provide security to them. The executive The cabinet should venture deep into the problem of refugees in the country and come up with sound policies that will cool down the high tempers.Advertising We will write a custom essay sample on Refugees and Asylum Se ekers in Australia specifically for you for only $16.05 $11/page Learn More The Australians view refugees as having a bad motive of snatching away their opportunities while refugees offer cheap labor because of lacking alternative means of survival. The cabinet should come up with policies that facilitate peaceful coexistence. The Australians should feel secure in their territory while foreigners should feel that they sought proper refuge that guarantees peace and freedom. The policies made should seek a win-win situation for both refugees and hosts (Herman 6). To achieve all these, the government should shun away from decisive politics and rise to the occasion to be counted as custodian of public good. Policies made should not be one sided that is, it should not favor either hosts or refugees, those favoring hosts might promote national interests but the state would not achieve international interests. Conclusion While the first writer examines the conseque nces that refugee ship causes to individuals, the second criticizes the behavior of hosts who view refugees as being responsible for prevalent socio-economic problems in the society. From the two articles, it is clear that the problem of refugee is not new in Australia. It has been going on for quite some time and it is the high time that the government should seize the opportunity to settle the problem. The existing international law is conducive to the government. The government should utilize it to solve issues related to foreign relations (McLaughlin 43). Works Cited Goode, Eric and Nanchman, Ben-Yehuda. Moral Panics: The Social Construction of Deviance, Oxford: Blackwell, 1994: 31-65. Herman, Chomsky. Manufacturing Consent: The political Economy of Mass Media, New York: Vintage, 1988. Knudsen, Daniel. Mistrusting refugees. Berkley: University of California Press, 1995.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More McLaughlin, George. Refugees and the fall of the Berlin Wall. Harklow: Longman, 1998. Pickering, Sharon. Common Sense and Original Deviancy: News Discourse and Asylum Seekers in Australia, Journal of Refugees Study, 14.2 2001: 169-186. This essay on Refugees and Asylum Seekers in Australia was written and submitted by user Jayda Leach to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Power of Government vs Individual Rights essays

Power of Government vs Individual Rights essays Alexander Hamilton was a brilliant member of the federal government whose political principles were based on the idea that the greatest threat to political stability was anarchy rather than monarchy. He believed that the government should be left in the hands of a concentrated few, and that those chosen would lead the country into prosperity. He did not think the swinish multitudes capable of governing themselves. On the other hand, Thomas Jefferson was in support of making states rights more powerful than those of the federal government. Each individual, in his opinion, deserved the right to make the decisions that would govern the country in which he lived. He thought the federal government was too far removed from its people so that their voices would not be able to be heard in the decision making process; thus, their needs would go unfulfilled. The Hamiltonian point of view that a strong, centralized form of government should be employed is in accordance with my own beliefs. The power of government should be used to unify the people under its jurisdiction, not stand merely as a lame parent to watch its reckless teenage children make decisions that contradict the good of all the people in his household. In Europe, each country has its own set of laws that govern its people; however, for the good of the continent, the united move to the Eurodollar will stabilize the currencies of those countries having trouble with the fluctuations of its money values and also further ease of trade and transportation. In part, the Civil War was the result of too many decisions made by too many people. Since the country as a whole put off deciding what to do with the ever-present slavery question, each state formed its own policy in dealing with slave trade, runaways, and other such issues. Unrest was the underlying feeling throughout the country and made more prominent other touchy issues, and this lack of unity eventuall ...

How Hurricanes Form in the Sahara Desert

How Hurricanes Form in the Sahara Desert In the United States, the eastern and Gulf coasts are in danger of being slammed by hurricanes from June through November because the waters in the North Atlantic Ocean are typically at their warmest while the Sahara is at its hottest during the same time period. A hurricane is a complex weather system that can be simply explained as a funnel of warm, wet air. It is a non-frontal system whose air has a distinct circular flow. One starts forming  for the United States when hot air over the Sahara is released into the North Atlantic. The Sahara The Sahara, whose land mass is almost that of the continental United States, is the largest â€Å"hot† desert in the world. It is also the second largest desert overall and covers 10 percent of the African continent. (Antarctica is the largest desert in the world and is classified as a â€Å"cold† desert.) In the Sahara, the day-night-day temperatures can swing 30 degrees in a few hours. Great swirling winds over the Sahara carry sand  over the Mediterranean, bringing storms into England, and drop sand on the beaches of eastern Florida.   The Sahara-Hurricane Connection The temperatures of the land mass of western North Africa grows  hot, and the air over this area rises to create the African easterly jet. A column of hot air swirls upward three miles and spreads as it races to the continents  west coast, where it dips toward the ocean. The air picks up moisture from the warm water  and continues its race westward. The flow of the ocean and the spin of Earth combined with the dry winds of the desert and the warm, moist air off the Atlantic horse latitudes make this desert-born weather grow. As a  weather system travels across the Atlantic, it spins and flies over the water and can grow in intensity as it picks up moisture, especially when it arrives in the area of Central America and the warm Eastern Pacific waters. Tropical Storms vs. Hurricanes When wind speeds in the weather system are less than 39 miles per hour, it is classified as a tropical depression. At 39 to 73 miles per hour, it is a tropical storm, if its winds are rotating. This is the point where the World Meteorological Association gives the storm a name, on a predetermined schedule that refreshes names every six years, alternating male and female names in alphabetical order. Next up the storm intensity scale after tropical storms are hurricanes.  The lowest category of hurricanes happens at 74 miles per hour, category 1. Sometimes tropical storms and hurricanes spend their life out over the open ocean, never reaching landfall. When they do hit  land, tropical storms and hurricanes can do great damage through spawning thunderstorms that cause flooding and tornadoes.  When a hurricane  was big enough to cause a lot of damage, then the name is retired and a new name replaces it on the list. Contributed by Associate Writer Sharon Tomlinson

Labor Arbitration Process Essay Example | Topics and Well Written Essays - 1500 words

Labor Arbitration Process - Essay Example Another common way of dispute resolution is mediation. It also involves the role of one mediator, but his role is more of a compromiser than a final decision maker. An arbitrator attempts to resolve a dispute by hearing from both management and workers to arrive an amicable solution, which is binding on both parties. The role of a mediator is facilitating the communication between deputed parties to find a solution by themselves in the presence of mediator. Rarely does the mediator exert pressure to accept a solution. Conciliation is another way out for labor problems, but it is more or less same as that of mediation. Today, arbitration is used worldwide as a mechanism of resolving labor problems, and indeed in many other areas. The common forms of arbitration can be defined as below (Arbitration and Mediation): "Compulsory arbitration is a dispute resolution that is required by law. Widely accepted in Australia and New Zealand, compulsory arbitration was practiced by the National War Labor Board during World War II. It is a binding process. Expedited arbitration is a process intended to speed up the arbitration process with an informal hearing and awards generally rendered within five days. It was first used in 1971 in settling disputes in the steel industry. Expedited arbitration was als6 designed as a cost-saving method of dispute resolution. Interest arbitration is the use of an arbitrator or arbitrator board to render a binding decision in resolving a dispute over new contract terms (also called non-justifiable arbitration). Final offer selection arbitration is an interest arbitration process in which the arbitrator or arbitrator board selects either the union or management proposal to the solution. There can be no compromised decisions. This process is also termed either-or arbitration. Tripartite arbitration is a process wherein a three-member panel of arbitrators is used to reach a decision. Both labor and management select an arbitrator and the third is selected by the other two arbitrators or the parties to the dispute as a neutral participant". This essay is an attempt to review the history and future of labor arbitration in the United States, about which there have been many misconceptions. The essay attempts to clarify this much debated issue in a simple and lucid manner and to give an idea about the role of labor arbitration in labor relations. Secondary sources such as internet alone is used to justify the main arguments. History of Labor Arbitration in the U.S. This is a much debates and controversial topic in the United States. There are many misconceptions about the evolution of labor arbitration process in the country. The history of arbitration as a dispute resolving mechanism dates back to English common law and is the oldest form of dispute settlement. There were many instances of the use of arbitration in olden days. Among them the most notable are- "King Solomon was an arbitrator and arbitration was used to settle differences during the Greco-Roman period. George Washington was an advocate of arbitration and, in his will, mandated using the process if disputes arose over his estate. The use of arbitration in labor disputes was a common practice in the late 19th century but developed more rapidly after World War II as a substitute for work stoppages. During World War II, the

Organizational Structure Essay Example | Topics and Well Written Essays - 2000 words

Organizational Structure - Essay Example Structures of formal organizations are outlined in an organizational chart, which acts as a â€Å"blueprint† showing its functions, activities and formal relations (Roussel 2013 pg 56). The principal reason for clarifying the organization structure is to clearly show the chain of command, official communication lines, span of control and connections for all department personnel. It is important to note that an organization is a society of people; therefore, delivery of health care services is a very vital element in an organizational setting. Health care services can be categorized by profit motive, type of ownership involved and whether the client is being admitted in the institution. Since time immemorial, hospitals and nursing institutions are the common health care service providers. The main role of nursing in organizations is care service administration. This is where activities are coordinated to enable provision of nursing services to the personnel in various departments of an organization. Nursing service administration is a guided process where activities are aimed at improving nursing care for clients within an organization. This includes establishment of overall goals and policies that can be accommodated in the organizations’ major goals. Through this, an organization is able to provide facilities and skilled staff such as nurses to accomplish these goals. The organization therefore is able to do this in the most economical and effective manner because of high level of professionalism used. It can only be achieved through, cooperation from all members of staff who will coordinate activities with other members of staff within various departments of the organization. Nursing in an organization creates an environment where marshalling of activities and resources to accomplish a goal is made possible. This can be an art and a scientific process where one can systematically analyze

Sprint’s Inflexibility Hindering Growth Essay Example for Free

Sprint’s Inflexibility Hindering Growth Essay Continuous and rapid customer growth is what will make a company successful and key to beating any leading competitors. Unfortunately for the Sprint Corporation, the numbers in customer growth are not where they need to be in order to keep up with their main competition, Verizon, ATT, and T-Mobile. Sprint is quickly losing their old customers faster than they can contract new ones. This lack of growth could be for a number of reasons, but specifically examined are the pricing wars. It isn’t that Sprint is not doing their part in customer satisfaction or keeping up with the changing technology and listening to their customers. Sprint revolutionized the next step in global technology by being the first company to provide 4G to their carriers. So why are they having issues growing their customer base or struggling to even retain the customers they do have? ANALYSIS â€Å"Sprint Corporation provides wireless communications services to consumers, businesses, and government users in the United States, Puerto Rico, and the U.S. Virgin Islands† (Sprint Corporation Profile, 2014). These are all considered critical customers to the Sprint Corporation. A critical customer is defined as having â€Å"the greatest impact on product design, sales, and future growth opportunities† (Swink et al., 2011, p. 12). It is important that Sprint recognizes that their customers are considered critical customers because they are in a business where the customers shape the product and growth of the company. Having the ‘latest and greatest’ is so important to the materialistic society that is the United States and if a cell phone company cannot keep up with these demands, they will not hold the attention of the customers. â€Å"It is important for operations managers to know what product features and delivery terms critical customers consider important, what they are willing to pay, and what they consider acceptable† (Swink et al., 2011, p. 29). This is where Sprint’s major competitors like ATT and Verizon are beating them. Price is really the bottom line, which is why the once underdog, T-Mobile is fighting to take Sprints number three  position in the cell phone provider rankings. One of Sprint’s current weaknesses is that they are not adjusting to what the critical customer is willing to pay, and it is obvious their clientele does not think the prices are acceptable, hence dropping their Sprint contract and moving to a different company that offers the same coverage, the same products, but for a lower price. This makes Verizon Wireless and ATT the â€Å"order winners† (Swink et al., 2011, 29), that is to say, customers are choosing their offers over Sprint because they offer the lower price. Sprint is a flexible company when it comes to responding to the efficiency to change their product and processes (they are always coming up with new and different data plans and the new â€Å"framily plan†) but they are completely inflexible in adapting quickly to the competitive price environment (Swink et al., 33). Unfortunately, Sprint is far behind its competition and customer growth is suffering. â€Å" Fierce competition in the US operator market led to number three player Sprint reporting a US$1billion loss for the fourth quarter [of 2013] as it experienced the slowest customer growth of the country’s four major carriers† (Handford, 2011 ). They are definitely a strong enough company to retain customers and start growth again; they have the quality products, the nationwide coverage, and the name. However, they are not taking the opportunity to do so. In one quarter, Sprint lost one million contracted customers. Meanwhile, in the same quarter, Verizon wireless added nearly a million customers while ATT racked in another half million (Brown, 2013). The profitability of Sprint has gone down -8.5% while the top two continue to thrive and do well. CONCLUSIONS It is safe to say just about everyone in the United States has a cell phone these days. So which provider do you chose? Verizon, ATT, and Sprint are the top three leading cell phone carriers and all rank in top 100 Fortune 500 companies (â€Å"Fortune 500,† 2013). Sprint has its strengths, there is no doubt they are still a successful company, but their weakness lies within their ability to adjust market prices to satisfy and retain their current customers as well as bring in new clientele. If they have any hopes of beating out Verizon Wireless and ATT and keep T-Mobile off their heels, they will need to adjust their operation management, reevaluate their systems and what they think is important versus what their customers think  is important. If the customer does not think they are getting the best deal they can, they move on. Sprint cannot afford to continue the one million customer decrease per quarter and hope to remain in the business much longer. RECOMMENDATIONS Sprint needs to become more flexible and more focused on matching prices than on anything else at the present time. Price matching is what is hurting the company. Although they are adapting quite well to the changing technology and keeping up with data coverage and especially the leader in 4G LTE, it is not enough. Sprint needs to become more flexible and more focused on matching prices than on anything else at the present time. Price matching is what is hurting the company. Although they are adapting quite well to the changing technology and keeping up with data coverage and especially the leader in 4G LTE, it is not enough. Of course if they were to fall behind in one of these other factions, they would suffer even further. Good data and the newest gadgets are expected by customers. The price matching is what is going to continue to harm the company. Sprint needs to take the opportunity to reevaluate their operations and get on track with the other three major cell phone providers (Verizon Wireless, ATT, and T-Mobile). There was talk of Sprint putting in an offer to merge with T-Mobile and absorb them as they previously did with Nexus. Though that did not work out well with Nexus, it could be beneficial for this merger to take place, for both companies. Both are almost neck and neck with each other, and this could be the push they need to attempt to beat out the big top two. REFERENCES Brown, A. (2013, JULY 13). Sprints problems, brought into new clarity. Retrieved from http://www.forbes.com/sites/abrambrown/2013/07/30/sprints-problems-brought-into-new-clearity-fall-to-billionaire-led-softbank-to-solve/ Fortune 500. (2013). Retrieved from http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/ Handford, R. (2014, February 11). Sprint reports $1b loss as growth suffers. Retrieved from

Enormous Changes at the Last Minute: Postmodern Humanism :: Grace Paley Enormous Last Minute Essays

"Enormous Changes at the Last Minute:" Postmodern Humanism in the Short Fiction of Grace Paley(1) On the jacket of her second book of short stories, Enormous Changes at the Last Minute, Grace Paley, a feminist, postmodernist, antiwar activist, and writer, identifies herself as a "somewhat combative pacifist and cooperative anarchist." In 1979, she was arrested on the White House lawn for demonstrating against nuclear weapons, and her rÃÆ'Â ©sumÃÆ'Â © is full of such protest-related arrests. Paley's statement in a 1998 interview with the online magazine Salon is typical: "Whatever your calling is, whether it's as a plumber or an artist, you have to make sure there's a little more justice in the world when you leave it than when you found it." Paley's fiction expresses similar sentiments but in rather subtle ways. Women in her short stories do not get arrested for protesting; instead, they visit their aging fathers in the hospital. (2) Paley's concern for justice appears in her short fiction as a postmodern humanism that works itself out in the establishment of storytelling, re ality-making communities. In "Toward a Concept of Postmodernism," Ihab Hassan schematizes postmodernism in opposition to modernism. This sampling of the catchwords he identifies gives us a window into the project of postmodern theorists: Antiform, Play, Anarchy, Decreation/Deconstruction, Antithesis, Absence, Dispersal, Anti-narrative/Petite Histoire, Indeterminacy (591-2). Postmodern writers, then, play with language, experiment with narrative fragmentation, introduce previously ignored voices, borrow heavily from both popular culture and "canonical" literature, and generally break boundaries. How can we classify Paley as a postmodern writer if an ethical framework underlies her writing? Shouldn't she be trying to deconstruct reality and expose the meaninglessness of the American experience? Of course, no work or writer fits perfectly into postmodernism's theoretical agenda. For that matter, the very establishment of an unyielding definition of postmodernism is antithetical to its self-proclaimed turn away from the rigidity of modernist thought. For students of postmodernism this can be a maddening maze of deconstruction that eventually leads to the extinction of the study of literature. If, as radical deconstructionists might argue, our language systems and understandings of reality prove to be valueless, the scholar of literature is left with little to do, as is the social critic. It is for this reason that Hassan writes Thus we can not simply rest-as I have sometimes done-on the assumption that postmodernism is antiformal, anarchic, or decreative; for though it is indeed all these, and despite its fanatic will to unmaking, it also contains the need to discover a "unitary sensibility" (Sontag), to "cross the border and close the gap" (Fiedler).

What Kind of a Learner I Am

Throughout life everyone learns. How we learn and whether we are able to retain and recall that information is the problematic part. The way we absorb, analyze, and retain information is what makes each individual unique. What is successful for one individual may not be the most optimal way of learning for someone else. Therefore, everybody has a preferred learning style. Knowing and understanding our learning style helps us to learn more effectively. Through identifying our learning style, we will be able to capitalize on our strengths and improve our self-advocacy skills. For example, I am visual type of a learner. For me it is better to read something to memorize it and then it is easier for me to recall that information. I think this method is helping me a lot through my life because such a way I can use my advantage everywhere where it is possible. As concerns studying, I can pertain myself to 3 types: instrumental, achievement-oriented, and intrinsic. I am studying because it is interesting, but at the same time I want that my efforts were appreciated with a help of good grades and by getting a good job. One of the basic skills for success in the knowledge society is the ability to learn. With increasingly rapid changes in the work place, people must learn to learn in order that they can maintain their full and continued participation in a society. In conclusion, I can say that we all have elements of each learning style. But the truth is that one or two types stand out in each of us. Having determined which style of learner you are, and figure out ways to incorporate that learning style into your studying process. I will continue to encourage myself to figure out alternative styles, and try to bring each type into my life.

Ethical Dillemma Worksheet

1. What is the ethical issue or problem? Identify the issue succinctly.The ethical issue develops when the truth is altered in the second or â€Å"signed off† report. The officer altered the report to state that they had actually witnessed the husband drive and park the car, although they had not.2. What are the most important facts? Which facts have the most bearing on the ethical decision presented? Include any important potential economic, social, or political pressures, and exclude inconsequential facts. The fact that the first report had said the officers only felt the vehicle with a warm hood, and only witnessed the husband walk up to the home. Is the first report really had not been signed off it may have been because they would not have a case given that the officers did not witness the husband actually driving the vehicle. Given that, the husband would have won the case and socially and politically it would show weakness within the department, because the officers mad e an arrest without meeting certain criteria for arrest. The second report had stated different, that the officers witnessed the husband driving and park as they pulled up.3. Identify each claimant (key actor) who has an interest in the outcome of this ethical issue. From the perspective of the moral agent—the individual contemplating an ethical course of action—what obligation is owed to the claimant? Why? Claimant(key actor) Obligation (owed to the claimant) Perspective (What does the claimant hope will happen?) The officers Fidelity, justice The officers hope they will win the case of DWI, although they did not witness the husband driving. The husband Fidelity, beneficence Hopes to stay out of jail and win the case against him since he was not witnessed driving while intoxicated. The wife Fidelity, beneficence Hopes to keep her husband out of jail. society justice Hopes that criminal justice personnel and system will be able to keep offenders off the streets as to n ot cause harm to innocent citizens. prosecutor Justice, non-injury Hopes to gain the truth of the matter as to not cause flaws in the justice system, and achieve absolute justice for all parties involved.Evaluating Alternatives4. What are two alternatives for the scenario? One alternative can be a wild card that you ordinarily may not consider an option because of potential implications. Both should be within free will and control of the same moral agent. Alternative AAlternative B Keep report number one and not file charges against the husband. Follow through with report number two, and file charges against the husband. 5. Respond to the following questions based on your developed alternatives.Alternative A Alternative BWhat are the best- and worst-case scenarios if you choose this alternative? Best-the husband will take this opportunity as a draw of luck and rehabilitate. The department and officers will not look bad for making an arrest without proper protocal. Worst- the husband continues to drive while intoxicated and harms another person, the first arrest may come to light and the prosecutor may be reprimanded for not perusing charges the first time Best-the husband will be taken off the streets and not allowed the opportunity to drive while intoxicated potentially causing harm to himself  and others. Worst- the truth will come to light and prosecutors and police officers are reprimanded for not telling the truth to begin with. Will anyone be harmed if this alternative is chosen? If so, how will they be harmed? Consider families and derivative effects.Yes, citizens can be harmed if accidents occur should the husband continue to drive while intoxicated. The wife may continue to be battered by the intoxicated husband. The family may be harmed if the husband is arrested and he is the only source of income. The department may be harmed should the truth be known. Would honor an idea or value— such as personal, professional, or religious—make t he alternative invalid? Professionally it may allow for an intoxicated driver to be on the streets, causing public harm.Professionally, religiously, and personally, it would be wrong to move forward with a falsified report.Applying Ethical Guidelines6. Consider each ethical guideline and explain whether it would support or reject your alternative. Guidelines based on the action itself Alternative A Alternative B Should this alternative become a rule or policy that everyone in this situation should follow in similar situations in the future? (Kant) Yes No Does this alternative result in using any person as a means to an end without consideration for his or her basic integrity? (Kant) Yes Yes Is the intent of this action free from vested interest or ulterior motive? (Kant’s good will) Yes No Does this alternative demonstrate a genuine concern for others affected by the decision, and is the moral agency responding to a perceived need? Yes No Guidelines based on consequences Alte rnative A Alternative B Is the good that results from this alternative outweighed by the potential harm that might be done to others? (Mill’s harm principle) No No Is any harm brought about by anyone other than the moral agent? (causal harm) YesYes Will anyone be harmed who can be said to be defenseless? (paternalism) Yes Yes To what degree is this alternative based on the moral agent’s own best interest? (ethical egoism)Which alternative will generate the greatest benefit—or the least amount of harm—for the greatest number of people? Select only one alternative. (utilitarianism) Alternative number one generates the greatest benefit or least harm.Ethical Decision Making7. Choose to proceed with either Alternative A or Alternative B and explain the reasons for your decision. Alternative A allows the husband to make better choices, as well as keeps the police officers and the prosecutor from lying. The truth will be known and it will not make the police dep artment look irresponsible for not taking proper steps to arrest with sufficient evidence.

What techniques are used in the Mission Impossible 2 trailer to make it appeal to the audience Essays

What techniques are used in the Mission Impossible 2 trailer to make it appeal to the audience Essays What techniques are used in the Mission Impossible 2 trailer to make it appeal to the audience Paper What techniques are used in the Mission Impossible 2 trailer to make it appeal to the audience Paper Essay Topic: Film A trailer is the joining of short sequences extracted from a movie to help to promote it and make it appeal to the target audience, according to the genre of the film and the sort of people that would be likely to watch it or buy it. The industry chosen to produce the trailer tries to take the best and most interesting sequences and information from the film, in order to get to the audiences attention and likes effectively. They will do that through selecting and including the best shots and main stars, depending on the narrative of the film. In order to do that, producers will use the kind of background music, soundtrack or voice-over that they consider more appropriate. In this essay I aim to try and explain the techniques used in the Mission Impossible II trailer to make it appeal to the audience, by means of analysing the employment of media terms. The star in Mission Impossible II is Tom Cruise and John Woo directs the film. U. S. P (Unique selling point) is something or someone that individually appears (usually the star in the film or a well-known person) to help sell by using its image. The Unique selling point does also depend on the target audience, for example Tom Cruise would not be very much attractive to kids, but Mickey Mouse (Disney animated cartoon) would. Advertising film companies always aim to focus and create big shots on the main selling points during the promoting trailer, according with the films narrative and the audience it is addressed to. If the actors fame is due mainly to a specific narrative genre, in which he/she is easily recognised, advertising companies would produce a trailer with shots and introductions of the movie, bearing in mind the popularity level of the starring actor between the selected audience, which will improve selling conditions in the films promotion campaign. It would also increase the publics assistance to the cinema, which was the whole initial objective. In the trailer I am examining we can clearly see that the trailer producing company portrayed Tom Cruise as the unique selling point. In order to do that they used a selected number of shots with different angles. At the start of the Mission Impossible 2 trailer, producers placed a long-angle shot, in which we could observe a big mountainous zone and a person exerting himself in climbing to the top of a summit. Then the camera moves nearer until get a big close up of the so well-recognised actor, which makes the public remember and link him with the very first movie of Mission Impossible, in which he also starred. As a whole thing, Tom Cruise occupies all of the trailer sequences, excepting for the explosions scenes and a few more. The genre could be seen as the U. S. P because of the appeal of action-science fiction films among the target audience, which should be between 14 to 50. The science fiction genre has a great influence on different target audiences. They would be very interested in the continuation (or second part) of the previous Mission Impossible movie (which had a smashing success), in which they could see once more the private agent, Mr Hunt, on new adventures and missions. Also the fact that this film is a sequel and a re-make of a 1970s TV programme might as well predominate on the eldest and middle-aged (50 to 60s approximately) audiences appeal according to the shows they had seen on their youth years, that would incite them to see or buy the film. In the trailer are about three different characters that we can barely see, without counting star actor, Tom Cruise. In one quick film sequence we can see a man with one eye in an iron plate, which we can deduce, for its presentation, that is the evil one in the story. In other brief sequence we can see a romance scene of Tom Cruise and a woman whom would have the role of being his lover. The remaining part of the trailer is headed by Tom Cruise shots and street fighting scenes as well as car and motorcycle racing. The Mr Hunt character (Tom Cruise) is constructed as brave good-looking man that is always calm and seems to have everything under control. We have evidence from the trailer to demonstrate this: You gotta be kidding, he says with a very unruffled expression on his face after he is introduced to his next mission. He is also portrayed as a current and normal person that under that calculated image is a strong (strong personality as well) high- skilled hero, we can see that in the climbing mountains scenes and in the street fighting. All that qualities make him perfectly fit the conventions of a secret service agent. Compared to British James Bond there are a big variety of similitudes as the popularity both have among women. However, there are also differences; British Bond is an aristocrat from upper class while in American characters as Mr Hunt the superior social position is not always necessary. The way in which Mr Hunt is determined to the publics eyes would successfully attract the different targets audience. His qualities and the style in which they are presented make him look attractive, probably because he has the requisites people are looking for in a science fiction character. We are given more information about Mr Hunt because he is the main character in the film and producers have concentrated on repeating his image throughout the trailer, creating a proper atmosphere around him and using its personality to perfectly match with the films narrative. As far as the trailer reveal us the films narrative is developed in a science fiction background with high technology effects and ultimate machines, such as the sunglasses with especial visual location that Mr Hunt wears. The story involves a secret mission addressed to Tom Cruise in order to protect something or somebody from a person that could use a certain information (possibly inserted in a diskette) for bad purposes. That sort of persecution action between the characters is very typical in the story constitution of this genre, which are also slightly fantastic if we refer at the high development of technology used, probably to make the audience get inside that fictitious world of constant action and suspense in which everything seems possible. The narrative structure in this trailer would undoubtedly appeal to those who have previous knowledge of the film by that peculiar music and the trailers introduction to the story, without forgetting the so recognised character that would bring back Mr Hunt into life, creating anxiety among the public to get to see him again in new adventures. As for those who dont have any previous knowledge, the film trailer would be likewise interesting and appealing, especially for science fiction lovers. That would be possibly due to the attracting the trailer emits towards the film, making it look a big temptation to the audience, mainly by the way the trailer is edited with the best images selection. This trailer is edited at a high speed and most of the images are juxtaposed (image against each other), an effect that gives out the impression of loads of things happening and continuos entertaining action. But not all the scenes in the trailer are like that. In the first part, the trailer starts off very calmly and slowly with a beautiful view of a mountainous countryside and a clear sky, of a perfect blue behind Mr Hunt while he exerts himself in climbing a mountain. This view and the use of bright colours as the free, plain and purely blue sky, give out connotations of stillness and peacefulness. But everything will soon change, as the actor slips, we can see a computer-localising camera that will turn and relate all the following scenes with high technology effects. As usual on the science fiction genre, there will be ultimate machines and an astonishing development technology taken to the highest levels. The remaining shots are coloured in metallic blue tones to give people the connotation of the high technology world in which the movie is developed. Another evidence from the trailer to demonstrate the importance of high-tech items are Mr Hunts glasses which have a message of identification, it says: Agent: Mr Hunt. The trailer also has mid-red scenes with explosions to give connotations of fire and danger, which link perfectly with the action required in these films, adding the car and motorcycle racing and the street fighting. To look at the trailer construction, we also need to refer to the background sounds. Probably the so famous and recognisable Mission Impossible soundtrack would positively make the audience pay attention to the trailer, as they are well familiarised with the films typical and peculiar music. In addition, the sound of the cars and motorbikes give the impression of continual action and danger, not counting the explosion noises and the drumbeats joined by computer sounds, created with a high technology work of vibrations. At the opening of the trailer we can appreciate the use of voice-over when a man (or computer) says to Mr Hunt after having localised him Good morning Mr Hunt, sorry to disturb you in your vacations. That happens soon after Tom Cruise puts his glasses on, which have the information necessary for his next mission. The trailer manufacturers also decide to include some lettering in this film advert in which they situate the directors name among the flames of a big explosion. The release date had been placed at the ending of the promotion trailer in smaller letters, as it is considered less important. As a final point I am going to conclude this trailer breakdown and examination. I would predict and assure the exit of this film preview among the audience. The media terminology used would certainly suit the publics requests, as they have been transmitted to the audience effectively throughout the inclusion and sponsorship from the main star, the director and the acknowledged science fiction genre. Summing up, the detail that the movie is a continuation of a triumphant previous film and episodes and the numerous connotations of action, danger and adventure make the film look altogether as an interesting choice on the big screen that the audience would delightfully enjoy.

Reading and Writing Newspaper Articles ESL Lesson Plan

Reading and Writing Newspaper Articles ESL Lesson Plan Students often read newspapers for a wide variety of reasons, not least of which is to keep informed in English. As you know, newspaper writing style tends to have three levels: Headlines, leading phrases, and article content. Each of these has its own style. This lesson focuses on calling students attention to this type of writing style on a deeper, grammatical level. It ends with students writing up their own short articles with a follow-up listening comprehension opportunity. The Lesson Aim: Improved writing skills and understanding newspaper writing style Activity: Writing short newspaper articles Level: Intermediate to upper intermediate Outline: Use the provided example newspaper article, or take a newspaper into the class.Ask students to read the newspaper article and summarize the contents.Have students analyze the difference between the headline, leading sentence and article content in terms of tense usage and vocabulary in small groups (3 to 4 students).As a class, check that the differences between headline, leading sentence and article content are clear. Here is a short guideline to the main differences:Headline: Simple tenses, idiomatic, flashy vocabulary, no use of function wordsLeading sentence: Present perfect tense often used to give general overview.Article content: Proper tense usage, including a change from present perfect to past tenses to give detailed, specific information about what, where and when something happened.Once the differences have been understood, have students split up into pairs or small groups (3 to 4 students)Using the worksheet, small groups should write their own newspaper articles using t he headlines provided or come up with their own stories. Have students read their newspaper articles aloud allowing you to incorporate some listening comprehension into the lesson. FAKE VAN GOGH SELLS FOR $35 MILLION A fake painting supposedly by Vincent Van Gogh has been sold for $35 million in Paris. Paris June 9, 2004 Imagine this: Its the chance of a lifetime. You have the necessary cash and you have the opportunity to buy a Van Gogh. After purchasing the painting and placing it on your living room wall to show to all your friends, you discover that the painting is a forgery! Thats what happened to an anonymous telephone bidder who purchased Sunflowers in the Wind at the Peinture Company in Paris, France. The first (supposed) Van Gogh painting to have been auctioned since last years record sale of $40 million, the forgery was sold for $35 million. The painting had also been reported to be the last ever offered for sale, Britains Daily Times reported Thursday. Unfortunately, shortly after the masterpiece had been transferred to the buyers home, the Academy of Fine Arts released a statement saying that Sunflowers in the Wind was a fake. Upon further investigation, the report proved to be true. The unlucky buyer was forced to recognize that he or she had indeed purchased a forgery. Choose a Headline and Write Your Own Newspaper Article Newspaper Article 1 TRUCK CRASHES INTO LIVING ROOM Leading sentence: Provide your leading sentence. Article content: ​Write at least three short paragraphs about the incident. Newspaper Article 2 LOCAL COUNCIL: ACTION NOT PROMISES Leading sentence: Provide your leading sentence. Article content: Write at least three short paragraphs about the incident. Newspaper Article 3 LOCAL FOOTBALL PLAYER WINS BIG Leading sentence: Provide your leading sentence. Article content: Write at least three short paragraphs about the incident.

Investment Analysis essay for the exam Example | Topics and Well Written Essays - 2250 words

Investment Analysis for the exam - Essay Example In actively managed portfolios, fund managers do not believe that market is always efficient and they are always eager to make use of such mismatch in pricing that does not discount the information completely. If active fund manager remains successful in identifying such opportunities, it is possible to make above average returns without exposing to higher systematic risk and thus, it is possible to outperform the market through actively managed portfolios. Information always continues to flow in the market and prices keep on fluctuating. Sometimes the information is stock specific and sometimes, some macroeconomic factors may provide direction to the market. Disadvantage of actively managed fund is that these funds have higher expense ratios. They also pay higher taxes as they frequently enter and exit in the market. Due to their modus-operandi, these funds may give higher returns; however, they carry higher risks too. It is also true that prices fluctuate in response to available information widely as per the perceptions of the players involved and they are mostly unpredictable. Usually, it is not possible to use information to predict future price. Contrasting actively managed funds, passively managed funds take a long term view and do not frequently enter or exit the market. The advantage is that they are less risky and pay lesser taxes in comparison to active funds. Owing to limited number of transactions, passively managed funds spend less on transaction costs. They usually provide risk free average returns. Passively managed funds are highly diversified to minimize market risks. Another advantage is that they are not information dependent while reshuffling their portfolios, which usually happen at much lesser frequency. The only disadvantage that can be said against passively managed funds is that they do not provide fancy returns;

Management accounting Assignment Example | Topics and Well Written Essays - 1500 words

Management accounting - Assignment Example The report elaborates the cash budget, budgeted income statement and budgeted statement of financial position based on the available data that is estimated by Edith. Thus, it helps her to recognize the benefits and deficiency of her financial plan to start the new business. The capital budgeting techniques are applied to evaluate the financial position of the business. The sensitivity analysis is also executed for examining the effect of change in cost of sales and price on cash flow. The calculations are depicted in the excel sheet however, the tables are provided in the report to discuss about the financial viability of the business. The table above highlights the fact that the business will encounter highly fluctuating ending cash balance during the period from January to June 2015. The fluctuation is shown in the figure provided below. From the above figure it can be concluded that the business will encounter fluctuations in ending cash balance due to the variations in sales and expenditure of the business. Hence, it can be stated that the estimated sales value are not appropriate for the business. Edith needs to revise it for increasing the ending cash balance during the referred time period. A  budgeted income statement  consist all the items that are present in the income statements of a particular company (Baker and English, 2011; Balakrishnan, Sivaramakrishnan and Sprinkle, 2009). The only difference is that the income statements are prepared after considering the actual value of the business whereas the budgeted income statements is a projection of the income statement during budgeting periods in the future. A budgeted income statement is prepared for Edith’s business to highlight its profit or loss at the end of 2015. The budgeted income statement is prepared for one year staring from January 2015 to December 2015 (including both months). The table provided above evaluates the profit of Edith’s

Theme Relationships Essay Example | Topics and Well Written Essays - 750 words

Theme Relationships - Essay Example As well, the textual concepts of the way in which meaning and historical belief are reconciled provides context for the story. The development of â€Å"The Garden of Forking Paths† creates an understanding of the connection and relationship of history to literature as it explores textual complexities that are defined though specified time and place. The protagonist of the story â€Å"The Garden of Forking Paths† is a man who is trying to prove a point through misguided actions. Dr. Tsun is a man who is a participant and a spectator of World War II. He has been recruited by Germany to spy on Britain for them in order to find an artillery station. He doesn’t do it because he believes in the cause or because he is being paid well to do it, but he betrays Britain because he wants to prove to his German overseers that an Asian man has the intelligence to obtain the information. Tsun says â€Å"I did it because I sensed that the Chief somehow feared people of my race - for the innumerable ancestors that merge within me. I wanted to prove to him that a yellow man could save his armies† (Borges, 2006, p. 56). ... The story â€Å"The Garden of Forking Paths† was published in 1948 in English within Ellery Queen’s Mystery Magazine (Bloom, 2004). For most of Borges early life during the first quarter of the twentieth century, he would have been aware of a dependence that his country had on other countries for economic stability. Having lived in Switzerland and able to travel to countries in Europe, his perspective on the lack of industrial growth within his own country would have been informed and influential. Just previous to his birth, independence had been taken by the Latin countries, separating them from their Spanish rulers (Craig et al, 2009). Therefore, during his early life, Borges would have come to understand the conflicts and instability that follow when a country begins to exist independent of a nation that is more developed and has greater power. Having established political independence, the search for economic independence and political stability made Latin America a place that was highly volatile and often discriminated against for its still developing infrastructure during the early twentieth century. Therefore, in writing about a man who is conflicted over the attitudes of others to the point that he commits a damaging act against a nation to prove the intellect and capability of his people and of himself, may reflect a need that Borges may have had in proving that the people of his own nation were likewise intellectually capable. In making the protagonist an Asian man, he touches upon an imposed ’otherness’ that is commonly associated with Asian cultures and imposed upon third-world nations (Naficy & Gabriel 1993). In understanding the alienation of his own culture through lowered levels of industrialization and undeveloped political

Distribution of Power within the Political Community

Distribution of Power within the Political Community In Max Webers Distribution of Power within the Political Community, he discusses three concepts: class, status and parties. Weber begins by arguing power is the fate of men that try to grasp their will, even against that of others within the same society. He discusses two types of power: economic and social. Economic being the ability to determine what is to be done with materials and commodities, regarding production, consumption, etc. Social power overlaps with economic power, but also includes legal and political power. This concept, however according to Max Weber means, the way in which social honor is distributed in a community between typical groups participating in this distribution.(247). Therefore, the distribution of power within a community is based on three important aspects: class, status, and parties. This paper will summarize Webers main points; include a comparison of ideas with an author previously discussed in lecture, and my interpretation of what Max Weber is argu ing in his 1914 excerpt. Sociologist Max Weber first begins his article by discussing class. When identifying class there are three points Weber outlines. These points consist of 1) a specific casual ingredient of peoples fate (in terms of living conditions, materialistic possessions to see the level of power and wealth one has) among various actors, 2)is based on economic interests and wealth, and 3) is represented under the conditions of the labour market. Therefore, class situation ultimately signifies a situation where people are found with the same characteristics in regards to class. According to Weber, in society, there are two types of people, property owners and property-less. Quite apparent would be the fact that property owners are of course privileged, while the property-less live day-to-day trying to sell their services in the market. Wages and skill level are dependent on the service being provided. This depends on communal action (oriented on basis of shared belief or affiliation). In oppositi on, societal action deals with adjusting ones interests-not to sense a shared purpose, but to recognize shared interests. In order for either action to occur, everyone has to be familiar with the differences between wealth and opportunity, but must be seen as a result of property distribution and economic power. In the excerpt it says something along the lines of class antagonism is a simple state of affairs that has frequently been decisive for the role of class situation has played in formation of political parties. The second aspect Weber argues is status. Status, according to him means communities, unlike class. Status is defined as the likelihood that your fate is determined by social honor, also known as prestige. The common link of status group is a similar life style which is established based on wealth and income. According to Weber, there are social restrictions that are reflected in prestige-marriage patterns and residence. Rituals are a big deal within a caste. Members are prohibited from having any contact with any other group that is considered lower than that of their own-especially when the differences are ethnic. In caste structure, ethnic distinctions have become functional distinctions within the political association.(253) Weber also touches upon social stratification, which according to him, goes hand in hand with a monopolization of ideal and material goods or opportunities (253) Of course those stratified above others are more privileged and oppose the distribution of power that is regulated through the labour market and based on wealth. When economic stratification barely changes, changes regarding status tend to increase. Thirdly, Max Weber discusses parties. Parties as said by him are organized power. They are a mixture of both class (economic order) and status (social order). Parties aim to influence social action and aim to enforce their goals within both a legal and political realm. A party is never just associated with a class situation or status. A party puts in a great effort in order to achieve political control, and it all depends on how a community is classified-by status or class. Though this paper is about Max Weber, it is important to compare sociologists to one another based on their concepts and ideas. One author discussed in lecture was Karl Marx. Marx and Webers theories are not quite different from one another. Marx also believed that classes refer to economy but in a different sense. Marx saw class as being connected with means of production, in contrast Weber linked class to the factors previously discussed: prestige, wealth, and most importantly power. Both men had agreed that the more skills one has, the higher there wage is. Weber however, supposed that the differences in peoples wages suggested ones material conditions, hence why there are different types of social action. Also, Marx saw the divisions of class as an important source in society in regards to social conflict unlike Weber. In his article, Distribution of Power within a Political Community, one may accept as true what Max Weber had to say. In order for a political party to be formed, one must be wealthy, therefore prestigious, and ultimately have the power to dominate. Though one may face obstacles due to the fact that there are others competing for the same position who share the same status, or class, also known as communal action. Weber does an excellent job in distinguishing the differences among class and status, though when mixed may influence the formation of a political party. Unlike other authors discussed in lecture, Max Weber, I have found to be the easiest to comprehend and definitely agree with.

Code of Honor in the Epic of Beowulf :: Epic Beowulf essays

Beowulf: Code of Honor After fighting and winning many battles, Beowulf's life enters a new stage when he finally becomes king of his homeland, Geatland. Even in his old age, his code of honor still obligates him to fight against an evil, fiery dragon. For fifty years he has governed his kingdom well. While Beowulf is governing, the dragon "...kept watch over a hoard, a steep stone-barrow" (Norton 55). Under it lays a path concealed from the sight of men. Over centuries no one had disturbed the dragon’s kingdom until one day when a thief broke into the treasure, laid hand on a cup fretted with gold, which infuriated the dragon. "The fiery dragon had destroyed the people's stronghold, the land along the sea, the heart of the country" (Norton 57). Beowulf is an epic poem that was written in the late tenth-century, at the kingdom of the West Saxons. The two main characters are Beowulf, a young man; and Grendel, a furious dragon. Beowulf's world is a very violent society with wars as a dominant part of daily life. Dragons and monsters are a constant threat to the Danes and the Geats. Warriors are a necessity to this war-like society. Beowulf is a hero as well as a great, and honorable, warrior. After fighting and winning many battles, Beowulf's life enters a new stage when he finally becomes king of his homeland, Geatland. Even in his old age, his code of honor still obligates him to fight against an evil, fiery dragon. For fifty years he has governed his kingdom well. While Beowulf is governing, the dragon "...kept watch over a hoard, a steep stone-barrow" (Norton 55). Under it lays a path concealed from the sight of men. Over centuries no one had disturbed the dragon’s kingdom until one day when a thief broke into the treasure, laid hand on a cup fretted with gold, which infuriated the dragon. "The fiery dragon had destroyed the people's stronghold, the land along the sea, the heart of the country" (Norton 57). Beowulf prepares to fight a dragon with his thane, Wiglaf. Beowulf has no fear of the dragon, because he has fought many enemies that were much more ferocious. One example of Beowulf's great battles is the fight with Grendel. No one other than Beowulf is brave enough or strong enough to volunteer to fight Grendel.

How Shakespeare Presents Helena Essay

Helena is clearly longing for something to make her like Hermia in hope that Demetrius would see some of Hermia in her. She is also jealous of Hermia’s beauty. It also shows us that she is insecure about her own appearance. The audience would’ve felt sorry towards her at this point as she is clearly devastated about Demetrius. A bit more into the play Helena expresses her confusion and betrayal towards Demetrius. â€Å"For ere Demetrius looked on Hermia’s eyne, / He hail’d down oaths that he was only mine. / And when this hail some heat from Hermia felt,/ So he dissolv’d, and showers of oaths did melt. In this metaphor Helena is saying that Demetrius had made so many promises to her like balls of ice (hail stones) but when Hermia came along he made broke them causing Demetrius’s promises to have melted. We feel sympathetic towards Hermia as Demetrius led Helena on, making all of these promises when only later he would break all of them. Desp eration is shown when Helena tells Demetrius about Hermia and Lysander’s plan to run away, betraying Hermia in the process. She is so desperate that she betrayed her best friend, Hermia. It was a bit hypocritical of her to betray Hermia and endangering their friendship like that when later on she accuses Hermia of throwing away their friendship when actually Hermia was stating the truth. â€Å"But herein mean I enrich my pain, / To have his slight thither, and back again. † In this quote it shows that Helena has come to the conclusion that Demetrius would never love her. So she would betray her best friend to just be pleased with by Demetrius but this doesn’t seem the case when you read later on in the play that Demetrius gets even more irritated with Helena. Helena is basically saying that even though it would pain her to see Demetrius chasing after Hermia she would still do it. At this moment the audience would’ve felt annoyed and sympathetic. The audience annoyed at Helena because she had ruined her best friend’s plan just to help her in her love life. This would be considered as selfish. However we would be sympathetic towards her as she has completely given up on being loved by Demetrius. However when her wishes are finally granted she doesn’t believe it creating a huge argument: â€Å"Wherefore was I to this keen mockery born? When at your hands did I deserve this scorn? † At this point Helena lets out all the insecurities, anger and sadness she’s ever been feeling. Her life for the last couple of months has been an emotional rollercoaster. â€Å"Is’t not enough, is’t enough, young man, / That I did never, no, nor never can/ Deserve a sweet look from Demetrius’ eye/ But you mu st flout my insufficiency? † The repetition that she uses suggests that she is so angry at Demetrius that she repeats her words; she’s so angry that she cannot think straight. The whole reason she’s angry is that she thinks that they are mocking her as Helena cannot believe anyone could possibly love her as she is so used to being rejected. If Demetrius couldn’t love her, who would? Her low self esteem also appears into her passage and her words. Helena feels confused at how anyone could ever like her and most of all outraged that her friends would mock and make fun of her. The audience feel humoured at this situation as Helena is claiming that Lysander and Demetrius don’t love her when actually they are in love with her to the point of madness. We also feel sorry towards her as she sees herself as a reject. At the end, when the confusion is solved and Helena finally has Demetrius she says some final words. â€Å"So methinks; / And I have found Demetrius, like a jewel, / Mine own, and not mine own. † In this metaphor she compares Demetrius to a jewel like she had been digging for a diamond and had finally found it. It shows how much Helena values Demetrius. At this point she finally realises that Demetrius actually does love her. At this point the udience would be feeling happy for Helena as she’s finally cheerful. However they might think that Demetrius doesn’t actually deserve Helena. In conclusion, Helena is showed as a heartbroken and desperate girl at the beginning then at the end she seems happy. The audience experience a range of emotions towards her, including sympathy, irritation and happiness. At the end of the play, we are likely to feel happy and satisfied because she finally has what she wan ts. Also throughout the whole play she is always depressed, sad or scolding herself.

Dunkin Donuts Marketing Plan Essay

Founded first as a restaurant called Open Kettle, it was later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy, Massachusetts. Dunkin Donuts has become most famous for its donuts over the years, as well as their coffee. They have approximately 3,000 restaurants in the US and around the world, and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine â€Å"Top 10 Global Fast-Food Chains†, and tops the lists of other noted industry websites and magazines. Recently, Dunkin Donuts has changed the way they want customers to think about them by incorporating the tag line â€Å"America Runs On Dunkin†, and adding new menu items, to their marketing strategy. This tag line was introduced to focus on their coffee being a cheaper, down home alternative to the more expensive competitor, Starbucks. This tagline focuses on the fact that Dunkin Donuts is a broader â€Å"beverage company† and gains most of it†™s profits from beverages. Read more: How many words in a 10-minute speech. A.Market Description While all of the food choices and beverage choices offered at Dunkin Donuts can appeal to any age, we feel it’s best to focus on college students at the University of Iowa right now. College students are known for pulling â€Å"all-nighters† to cram for their hardest midterm the next morning, or to write their 20-page research paper the night before it’s due. What’s more appealing than being able to get their cup of coffee, or favorite beverage to help stay awake than from Dunkin Donuts? Another reason we want to focus on targeting college students is because they are known to have unique schedules. They eat at odd times of the day, and are also looking for a range of snack foods, rather than full meals, to satisfy their cravings. There are currently no Dunkin Donut franchises on campus, but there was one just built in Coralville (neighboring town, 10 minute drive to the DD). This Dunkin Donuts only has a smaller target market, since it is not right in the college town and only students who have cars can travel to get their drinks and snacks. We want to integrate our franchise into one of the main buildings on campus to show students that purchasing our coffee is a better option; it is more affordable, easily accessible and offers a range of menu choices, something that competitors don’t do as well today. B.Benefits and Product Features The Iowa campus has offers many benefits of why Dunkin Donuts should open a store here. One of the key benefits that Dunkin Donuts offers is the diverse set of menu offerings. They have created an appealing menu for any time of year. For example, Dunkin’s coffee is served hot, frozen, or iced, every day of the year. Another key benefit that would help Dunkin Donuts be successful in Iowa City is the affordability. Dunkin Donuts is known to have different promotions going on that makes their products cheaper, and even when their promos aren’t happening, their coffee is still more affordable than Starbucks’s coffee (also located on campus). Now I want to talk about some of Dunkin Donut’s products. Product features are what sets your company apart from another, and it is important to point out that Dunkin Donuts has a wide variety of products. They serve hot, iced, frozen, and at home brewing products so that their products appeal to every type of customer. On the food side of products, there are both breakfast sandwiches and bakery sandwiches, bakery cooked goods, and even hash browns and oatmeal. Dunkin Donuts features many different products, which makes it a good place for any consumer to take their business. C.Product Review Dunkin Donuts provides a wide range of beverages and food items on their menu. First off, their beverages range from hot beverages, to iced beverages, to frozen beverages, and even to at home brewing beverages. In the humid, hot summers in Iowa City, students will be able to purchase their iced coffee or iced tea to cool off before class. In the freezing cold winters, students can warm up by purchasing their large latte or warm apple cider. If consumers in Iowa City are not coffee drinkers, they are able to opt to frozen â€Å"coolattas† in a variety of fruit flavors. Dunkin Donuts also offers a wide variety of bakery items and sandwiches on their menu. The bakery items are sure to capture any consumers taste cravings by offering their famous donuts, bagels, muffins, hash browns, and more. The sandwiches on the menu can be for breakfast, or lunch sandwiches. On the sandwiches, you can choose if you want your meat to be bacon, sausage, ham, Angus steak, or turkey sausage. They are served on any type of bakery item included on their menu. This shows there are so many options for sandwiches, and even ranging to a few vegan sandwiches with just eggs or spinach. As for lunch sandwiches, you can choose from ham, turkey, grilled cheese, chicken salad, chicken, and tuna salad. This proves that Dunkin Donuts will satisfy any college student’s food craving by appealing to everyone’s appetite and drink needs. D.Competitive Review On campus, competition is fierce for student business. The biggest competition in Iowa City is Starbucks. Starbucks appeals to students in the area because of their well-known, national brand name. They like to appeal to consumers by offering a premium blend of coffees, as well as smoothies, teas, and bakery items. Also, Starbucks is a known hotspot with free wireless Internet, which tends to bring in the typical college student looking for a place to study. On the other hand, Iowa City is well known for their local coffee shops. One of these locally owned competitors is The Java House. The Java House attracts older customers rather than students, but a good amount of students still take their business there. They are similar to any other coffee shop, offering different blends of coffees, as well as bakery items to eat. The Java House is known for their artwork and interesting atmosphere in their shops, which makes it stand out to a chain company. Two other local coffee shops are TSpoons and Capanna. They both attract a fair amount of students as well. Both of these shops offer students a refuge to study instead of going to the library and a good cup of joe, along with a quick snack. A last form of competition Dunkin Donuts would be competing with in Iowa City would be other fast food restaurants. Places like The Pita Pit, Jimmy Johns, and Which Wich all offer breakfast and lunch sandwiches for on the go college students. Jimmy John’s catch phrase is â€Å"Freaky Fast†, for example. When it comes to coffee and sandwiches, Iowa City has a good amount of competition in the area for Dunkin Donuts to compete with. III.SWOT Analysis A.Strengths Dunkin Donuts has many strengths in the way that they market their food and drinks. First, Dunkin Donuts has a wide variety of items for customers choose from. Not every coffee shop in the area has their range of drinks on their menu, as well as the amount of breakfast sandwiches and famous donuts on their menu. This aspect of Dunkin Donuts is a definite internal strength to help the company reach their objectives. Another strength Dunkin Donuts has is that they are a major global company. They have franchises in numerous other countries other than the United States, and most people around the world know the company’s name. This strength also helps the company be able to market on the television and signs on the street, which is a major advantage from competitors. Another strength is that there is strong brand loyalty within their customers. Just like their biggest competitor, Starbucks, Dunkin Donuts has customers who love their service and products so much that they refuse to go elsewhere for their cup of coffee in the morning or snack in the afternoon. This sense of loyalty is what Dunkin Donuts has accomplished over the years and is a major marketing strength. B.Weakness Dunkin Donuts has a few internal weaknesses that have interfered with the company’s ability to reach their objectives. First: they have not developed into emerging economies. Introducing their franchises into emerging economies could make the company more profitable than they already are. A second weakness Dunkin Donuts has is limited market share growth due to increased competition from other sales in the industry. This limited market share growth shows that Dunkin Donuts is very competitive with others in the industry and is not growing their revenues as fast as others in the industry. One last weakness facing Dunkin Donuts is the struggles with franchise owners in different parts of the world. There have been numerous instances where Dunkin Donuts franchise owners have been sued by the company because of disagreements. These fights make the company look dysfunctional internally, and take their focus and dollars away from their customers. C.Opportunity Dunkin Donuts has many opportunities to make their company even more successful than it already is. One major opportunity Dunkin Donuts could do is introduce low calorie snacks to their menu. In recent years, consumers have started to feel the need to eat healthier and not eat at fast food restaurants as often as in past years. If Dunkin Donuts introduced a healthier side to their menu, they could gain many more customers. Another opportunity is to increase their market to newer countries and economies. The world is growing exponentially right now and a great thought to create more revenue would be to open franchises in these new, uprising countries. Another opportunity in today’s market to increase customers is to start using effective online marketing strategies. Life today is all about the cyber world, and almost every country around the world has access to the Internet or computers. As effective as television commercials and advertisements on billboards are, Dunkin Donuts could further their marketing plans by extending advertisements to cyber space. D.Threats In every market, there are external threats in the world that companies cannot control. One of the largest threats in the fast food world is the threat of customers moving to healthier ways of eating. The world has finally realized that greasy fries and sugary drinks are not going to keep you healthy. Dunkin Donuts has a fair amount of healthier options on their menu, but the majority of products are greasy, sugary, and calorie filled treats. If Dunkin Donuts realizes this threat, they could change their menu for the better to attract the health conscious customer. Another threat for this company is the recent increase in raw materials. Pricing is very important in a company, and with this increase in materials, the company has had to increase prices. This is not Dunkin Donut’s fault, but customers may see it in that way. Another huge threat is the constant competition from other cafes and local joints. In the Iowa City area, specifically, the number of local coffee shops outnumbers the large chain shops. Many consumers like the thought that they aren’t giving all their money to large franchises and prefer to take their business to the locally owned spots. If Dunkin Donuts finds ways to decrease these external threats, they could make their company even more successful than it already is. Strengths Wide range of products for consumers to choose from Global company Strong customer brand loyalty Opportunities Introduction of lower calorie menu Expand market to new countries and emerging economies Use of effective online marketing strategies Weaknesses Have not developed into emerging economies Limited market share growth due to competition Fights/suits with franchise owners Threats Trend of people eating healthier Increase in prices of raw materials makes menu prices higher Constant competition from local coffee and cafà © joints