Business Project Coursework Example | Topics and Well Written Essays - 2000 words

Business Project - Coursework Example Moreover, for maintaining its competitive advantages, the company has focused on satisfaction of its customers, employees and business partners such as its dealers, investors and suppliers among others. The vision and mission of Vauxhall Motors is to expand its business operation around the world with considering its core values of honesty, integrity as well as professionalism. In this regard, it is identified that the company exports a larger proportion of vehicles (80% out overall production) in the global market (General Motors UK Limited, 2014). In the recent years, Vauxhall Motors has been trying to develop new heavy motorcycle in the market place, with the aim of capturing the two wheelers nationally and internationally. The company has identified that two-wheeler market is one of the emerging markets across the globe over the last decade. The two-wheeler industry has witnessed positive volume of growth during the last few years. Simultaneously, the company has identified that the demand of motor cycle has been positively increasing among the consumers in the recent years. At the same time, the company has also recognised that due to high market demand, several existing motor cycle manufacturers are concentrated on the total quality management system with the aim of enhancing the performance and excellence of the motor bikes. Thus, Vauxhall Motors has tried to introduce a new heavy motorcycle with the intention of enhancing the profitability and acquiring high market share in global market place (General Motors UK Limited , 2014). Analysis of the Context In order to determine the internal situation of Vauxhall Motors, it will be vital to apply ‘SWOT’ analysis method for better understanding the current situation of the company. According to the report of Global Data (2012), Vauxhall Motors is one of the leading automotive players in the global market